Be productive, set goals, make a marketing stragety, sell, grow, buy …

Dear reader,

since the beginning of Ribalon, I increasingly started to receive all sorts of invitations to various meetings, seminars and workshop about how I should run my business. From companies, agents, all sorts of “professionals” (real or fake).

When I answered and attended some, I’ve been advised to use a certain marketing strategy, was taught how to write a business plan and how to sell my services. All in terms to attract more “customers”, to bring in some investors, to increase productivity with as little efforts as possible, etc. In general – how the business should be, from the bottom down and reverse. It was not advice form a friend, but rather a comment from an expert who was convinced knows better about my company than I do.

Guess what. How I run my business is non of their business.

I don’t want to increase my productivity by appointing 10 clients a day. I rather do just one, but really do a great job with “only” one.

I don’t want to “sell” my services. They are not to be sold. They are to make people’s lives better.

I don’t want to adjust my price to the market. Quality has no “price”. I believe in the triangulation cheap – fast – good cannot go together (see the picture below). You have to pick the combination of the two you like. So if you want it good and fast, it’s not gonna be cheap, But if you want it to be fast and cheap, it’s not going to be good. I somehow refuse to do that. Your choice.

I don’t want to create the needs in people, so that they would need my services and would keep coming back. I want them to fly and to leave me as soon as possible, because this means they have taken up with their lives and I’ve done my job well.

I don’t want advice from someone who doesn’t care and only wants to make profits. But I do value feedback from people who do care. Who want to make this world a better place. Who want to see me grow, because they believe I do a good job. Who want to share their knowledge because they know it’s not theirs to keep it. Who care about other people. And environment. And who don’t think numbers, but instead think melodies.

I don’t want to make my company an investment opportunity for people who would like to buy it and later on sell it to a third party who pollutes our waters. Instead I want to sleep well at night and I want to keep the feeling that I love my job and that what I’m doing is exactly what I want and how I want. At the end of my life I want to look back and count all the memories I’ve created and I want to open my box where I keep them and read about all the stories from many people that I (hopefully have) touched. And I want to remember all the wonderful people I had an opportunity to learn from and create together. That’s my business strategy.

I want to make it the hard way. I want to put much efforts to it. I know I could probably buy my doctorate and nobody would find out, but what quality and worth would that have? For others? For me?

So I’ve created a filter and marked all these offers to make me a super modern enterpreneur a spam. Appologies if I’ve ofended someone. But I’m not sorry.

Now I’m off to do a two-day training at some new organization I’ve never worked with before. I’m really excited to meet and work with new people. Every time it’s different. And I remember each meeting as something magical.

No Good Deed Goes Unpunished

Dear reader,

do you agree with todays title? Ever tried your best, gave it all and sacrificed your time, money, even health perhaps and then got nothing in return? Or even worse, got bad attitude, mocking or even harmful words or actions? Me too.

It has happened 1935720962086723 times to me that I thought I was doing something for the good of others and then others responded rude. So many times others asked for help, got the best possible treat and then didn’t even bother to say thank you. So many times they wanted to receive, receive, receive and gave less than nothing in return. Sort of energy suckers, trying to squeeze every last bit of your competency and then drop you out like used condom.

What to do with people, whom you give diamonds and they treat them like pigs would? Nothing. It’s actually your attitude you have to change. It’s your merit if you offer pigs diamonds. Don’t be surprised if they don’t know how to appreciate them.

It is understandable that you try to give yourself to the world. And I wish there were more people like that. Sadly, the nice guys are always the last. You may find some comfort in the proverb that karma’s a bitch only to those who behave like a bitch. But that doesn’t help a lot when you are really hurt, does it. So think about – what is it that hurts you? The fact that you cannot please everybody? The rudeness? Feeling of abandonment? Or is there perhaps some truth in their words? I don’t care much about US politics, but one of them once said a beautiful thing:

“Take criticism seriously, but not personally. If there is truth or merit in the criticism, try to learn from it. Otherwise, let it roll right off you.” (H. R. Clinton)

If someone criticises you for a reason, figure out what you can do about it. But if the information is delivered with lots of emotion and rage, then you need to protect yourself. You don’t deserve this. When you let other’s treat you like crap, there is something in your behaviour that allows them to do so. Observe and examine what it is. Then turn away if you can. Fighting evil people and idiots is useless, because they’ll beat you as you are an amateur in their field.

What can you do instead? Continue, keep going. When you work hard, have faith in what you do and love your work, there will be good results. Very few things can piss the evil tongues off more, than your success. But that’s not your concern. Your growth and development are. Spend your energy and time on people who are worth it. And still listen to those, who aren’t. They have a message for you too. Put it in a non-personal envelope.